Regardless of the project you create, you need to have a top-notch marketing plan to make sure it reaches the target audience and brings in a higher ROI. Mobile applications developers , an e-commerce business, or a SaaS provider need to have a foolproof marketing strategy that ensures their product fulfills its intended purpose. To make sure your marketing plans can withstand the competition, here are the trends you need to watch out for: · In 2020, Google Analytics is not enough to track and analyze your marketing campaigns. There is nothing wrong with the platform. But with the innovations in technologies, marketing is changing. New channels such as voice search are emerging that change the way transactions occur. Additionally, there are various new ways to generate and increase revenues for a business. It includes partnerships, affiliate marketing, and webinars. With such additions in the marketing world, companies need an analytics tool that better accommodates their database. · Optimize for voice search to increase sales. In 2020, you’ll see a rise in transactions by voice search. Jetson.ai is one such software solution that enables you to cash in on your voice search traffic. · Look for alternative communication channels. Utilizing only one marketing channel has never been a smart strategy, but in 2020, it’ll be even more ineffective. For the coming year, companies need to leverage emerging marketing channels like chatbots, push notifications, and more.